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Building a Book, Part II

Indie Publishers Go Their Own Way

by G G Collins

What happened to the easy life as a writer?  Despite my time at a traditional book publisher, I was unprepared for marketing and promoting my eBook Reluctant Medium. An eBook is a whole different animal.

A bricks and mortar book publisher will mail a handful of advance galleys to review media in the States such as Publishers Weekly, Library Journal, Kirkus Reviews, The New York Times and your local newspaper—if it still has a book page. And they may set up a couple local morning TV shows. After that, you’re usually on your own unless you’re one of the few chosen for an all-out book tour, something that becomes less and less common every year.

But surprise, most of these conventional review media won’t accept eBooks for review at all, but a couple will do it for a fee. With Kirkus, it’s a pricey fee!

Start here. That places the eBook author firmly at the starting line. Fortunately, the eBook world is quickly forming its own network of book review blogs, blog tours and book communities  stepping in to give the fledgling eBook author a leg up.

Goodreads-badge-read-reviewsHere are some book communities that will help you learn about marketing, promotions and getting reviews: Goodreads at, Shelfari (Book must be book available at Amazon.) at and  Writers’ Café at (If you published in Kindle format.) Amazon also has forums. Post only in the “Meet the Author” forums as the others are for readers. Don’t forget the forums in other countries where your book is selling. Again, look for the “Meet the Author” forums, then post on threads featuring books in the same language as your book.

Whichever book and author websites you decide to join, be certain to take advantage of their author pages as well as the book page. Complete both and link them. Yes, you’re going to be busy for awhile, but it’s worth the time to get your book out there.

Goodreads takes authors, whatever format they’ve chosen. Look for their threads on marketing and promoting, tagging (Members “tag” each others books on their product page.), indie publishing and blogging. You can announce events: free Amazon promotions, book signings, giveaways, and contests.

Whatever websites you use, haunt the forums looking for information you need to get your books in front of your audience. If you write thrillers, mysteries, romances, nonfiction self-help or spirituality, you’ll find a reading group.

Available at Smashwords

Bloggers to the rescue:Look for forums with members willing to do reviews and interviews. Bloggers are also members. Let them know which retailers carry your book:  Smashwords, Amazon, Barnes & Noble, etc. The reviewer can then place the review in those outlets.

Here are some bloggers where I’ve found interviews and reviews: Mallory Heart Reviews at; Kindle Book Promos at; Chompasaurus at;  Paranormal Book Club at; and Indie eBooks in the UK at Google “book review bloggers,” and start looking for good matches to your genre.

Are you social? If you’re a member of Google+1, LinkedIn, Facebook, or Twitter, publicize your book under the guidelines of these social networks. Some have accounts that cater to authors or you might even set up an account in your character’s name. Just make certain you’re doing it according to their terms and conditions.

Seeing the world. Smashwords offers a premium catalog listing for those eBooks that qualify. This gets your book in places like Barnes & Noble, Baker & Taylor, Sony, Apple, Kobo and Library Direct. Being accepted in the premium catalog is important. Smashwords distribution reaches more countries than Amazon. It appears to be the road to world-wide distribution and it continues to extend its reach.

English: Photographic composition of Granmata ...

eReaders (Photo credit: Wikipedia)

Acceptance depends on the way your manuscript is formatted. I took advantage of Smashwords list of formatters. (They also have a list of book cover artists.) First, I edited it again myself, then spent $50 to hire the formatter.

I chose Shelley Glasow Schadowsky at  The first time I uploaded the book, it failed to obtain acceptance, but Ms. Schadowsky made the necessary fixes and it’s now in the premium catalog.

It’s a blog. The other thing an author must do is build a blog. Two free places to get your start are Google’s Blogger and WordPress. I’ve read good things about both, so it’s just a matter of what you prefer. I chose WordPress and have been happy with it. There are many themes to choose from. You can find one that will match your personality or reflects the mood of your book.

Now, blogging is not all about promoting your book. In fact, writing posts that are related to your book, but not featuring your book, is the direction you want. For instance, I started my blog writing about the places where the “treasure hunt” in the storyline took place. And because I write about a medium, I added ghost stories about my locale. Since then, I’ve covered locations used in my book, talked about my characters, and enhanced the metaphysical aspects of the story.

Be sure to protect your writing with copyright notices. WordPress has one you can use on your blog. I use a copyright notice on all my photos as well.

Image representing Smashwords as depicted in C...

Image via CrunchBase

For more in-depth help, here are two eBooks by Mark Coker, author and founder of Smashwords: Secrets to Ebook Publishing Success and Smashwords Book Marketing Guide. I’ve found these quite helpful. They are available at Smashwords, Amazon and other formats.

Go indie! When we choose the indie path, it’s indie all the way. Marketing and promoting an eBook feels like a monumental task at first, but just approach it like you did writing the book; one chapter at a time. The indie publisher writes, edits and formats the manuscript. Think of that as chapter one. This is followed by marketing and promotions, or chapter two. The final chapter is reaping the profits as your book and blog following grows.

From here we have to put on our writing hat and go to work on the next book. This can be a bit disorienting, but just plunge in. You’ve been making notes and doing research while marketing your book, so you’re ready; string those words.

This is rudimentary marketing and promotions for an eBook. Indies are learning these skills together as the market for eBooks continues to grow. I believe we are the face of new publishing, green publishing, with the potential to bring reading to people who haven’t been exposed to books in their lifetime.

With conventional publishers fading away, and eBooks exploding on the scene, we are pioneers—not in covered wagons, but pioneers exploring the technological frontier.

— G G Collins

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Building a Book, Part I

Aah, the Easy Life of a Writer

by G G Collins

Without an idea, there can’t be a book. When I began writing Reluctant Medium, I had an idea. I asked the question: What if someone performed a ceremony to return the dead and the wrong person returned? From there, I created the character who would do this and began the journey to find out.

Writing Keyboard
Public Domain

Fortunately, I never have a problem coming up with ideas. I won’t live long enough to write everything I want. But if you have trouble coming up with ideas, think about what you enjoy reading. Do you read fiction or nonfiction? What interests you: popular fiction, genre or literary? If you prefer nonfiction, do you enjoy biographies, how-to, spirituality, animal stories? There’s that old adage; write what you know. But you can also write what you can research. It can be a learning process for the writer too. Do you think you would enjoy research and conducting interviews? Once you know what to write about, it’s time to just do it.

Butt in the chair time. A few words about outlines; an  individual process. Some writers love putting together a long, complicated outline. They write pages about each character, the scenes, background, on and on. But you can also make an outline that has some short paragraphs describing where you want to go with the story. Start a synopsis, fill in the blanks later and choose your character names. I prefer the latter approach. It fits my personality better. There’s no wrong path.

Once you done your research, the interviews and your outline, you’re ready to write. Decide when you have the best opportunity of some unencumbered time. Are you a morning person or a night owl? When is your energy the highest? A lot of writers have a fulltime job in addition to their writing. That doesn’t mean you can’t cull out two or three hours a day to write. Consistently writing is the key to success.

Mobile Workspace
Copyright G G Collins

Simply stated, it’s a matter of being in that chair, hands on keyboard tapping out words. I don’t believe in writers’ block. Sure it’s difficult to begin, but start. If you don’t know how you want to open the book, then write the parts you have a better feel for. Some of us write description better, others are dialog demons. Our words are not sacred. They can be changed, probably will be changed during editing and polishing sessions. It might be helpful to join a writing group and do readings with others. Sometimes having a place to read your writing can help you get started and gain confidence. Do whatever it takes.

My words, my words! The first edit will likely be yours to do; maybe even the second and third. Eventually, you’ll likely need a professional to go through your manuscript. In my years working for a book publisher, there was only one author who could edit herself. She was terrific. The problem with self-editing: we know what we meant to say and we miss errors. And, that’s why newspapers have editors. The faster you have to turn in work, the more you need an editor. Keep a Chicago Manual of Style on hand for trips through your work.

Chicago Manual of
Style for Editing

Traditional route or self-publishing? It can take months or years or never, to haul in a traditional publisher or find a literary agent who will agree to represent your work. More and more, the traditional route is strewn with difficulties. Publishers or agents may not be accepting new clients or they aren’t accepting first-time authors. Sometimes they agree to look at your book and months go by without a reply. Your manuscript may be in a tall stack taking up space with other hopefuls, or the editor or agent just never gets around to sampling it. It can get pretty discouraging, but you can also come out a published book author. The easy answer? Try it and see what happens.

But if you prefer not to wait, self-publishing can be your answer. Two places are well-known for their support of the self-published author: Amazon and Smashwords. You do all the work, so get ready, but these are probably the fastest routes to a pub date. I decided to go with an eBook, but you can publish in paper at several places including Amazon.

DIY Formatting or Freelance Formatter?  You will have to submit your book in a required format. If your computer skills aren’t up to it or you don’t have the time, there are formatters who can do the work for you. Smashwords has a listing of such formatter angels. Send an e-mail to for author and founder Mark Coker‘s list.

Amazon’s Kindle

You will also need a book cover. I created my own and you can do this, particularly if you have an art background. If you don’t feel up to this, Smashwords also has a group of people who design book covers.

You can also read about how I created my cover. Just look under the “Publishing” category in the sidebar of the Reluctant Medium at Large to locate it.

Once you have your book in the correct format, it’s a matter of following the directions and answering a few questions. Soon you will find yourself at the “Publish” button. Take a deep breath and click.

In Part Two of Building a BookI’ll cover marketing and promotions and moving on the next book.

— G G Collins

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Indie Publishers Partner with Amazon, Changing Face of Publishing

We Say We Want a Revolution

by G G Collins

Indie Publishers Fire  Shot Heard Around the World
Public Domain Image

There is a revolution going on and it’s changing the world of book publishing. Indie publishers are uniting and uploading their books to the Amazon machine. The days of a half-dozen huge New York book publishers making all the decisions on what the public will read is coming to an end. What has led us to this threshold? Of course technology is part of it, but traditional publishers are partly to blame. Is it a good change or not? Probably both, but like other revolutions, it is a sea change, a wave that cannot be turned back.

Putting Aside Perceptions

The first day I walked into a book publisher as a new employee, I thought that writers (authors after you write a book) would be revered. I would soon know differently as one after another, my beliefs would topple. There was no reverence for the hard work, sweat, tears and talents of writers.

Your book may be your “baby,” but to a publisher, books are merely widgets, products; they either move out of the warehouse and rack up sales, or accumulate dust until the publisher sends them to remainder land.

It became apparent in an office stacked with manuscripts, that writers were a necessary evil and mostly ignored. When a publisher deigns to accept your work and transforms it into a paper book, the promotions department will most likely send out a handful of galleys (now, more often digital) to review media such as Publishers Weekly, The New York Times, Kirkus, Library Journal and Booklist. After publication another few copies would be sent to the author’s local newspaper (if still in operation) and a few appropriate specialty review markets.

Our book house was listed in trade publications as accepting queries and manuscripts. Despite this, there came a time when the reams of paper threatened to push us out of the office, the word would come from on high: “Send them all back. If they haven’t included an SASE, trash it.” We didn’t read or evaluate a single query or manuscript. We did include a much copied “rejection” letter explaining it just wasn’t right for our list. This after the writer paid postage both ways and copy costs.

Fed Up

Today, many publishers accept email queries, but instead of a rejection email, writers are virtually ignored. Once after giving an editor an exclusive submission and waiting three months without a word, I sent a follow-up email asking politely if she had received it (email can be lost forever in cyberspace), I received a blast from her that said in effect: Don’t call me, if I’m interested, I’ll call you! Ouch. While I admit there is a wasteland of discourtesy everywhere (including some writers), can’t we stretch the boundaries of decorum enough to be, if not kind, at least not venomous?

After I entered into a business relationship with a literary agent–her telling me this would be my “breakout” book–I thought I was on the road to publication. But again, a few months passed and I received my manuscript  via mail. In it, a note was scratched: “This hasn’t gotten the attention from my office it deserved.” That’s it. At least she was honest.

These are the “good ol’ days” of book publishing. Where writers earned about $2 (USD) on their book, priced at $20 retail. In these days of tree-dependent books, many publishers outsourced the printing of the books to other countries to save greenbacks.

New Kid in Town

So along comes a little start-up called Amazon that dared to discount books while the bricks-and-mortar bookstores continued to sell at suggested retail. The company was established in 1994 and went online as a year later. While founder Jeff Bezos didn’t expect an immediate profit, investors were antsy at the lack of return. But in late 2001, Amazon had its first profitable quarter. And the rest is history.

Amazon’s Kindle

During my tenure with publishers of books, newspapers and magazines there began a faint rumble in the distance skies. People were beginning to talk about a book you would read on a computer. I imagined sitting on a beach, holding a laptop while trying to read through the glare of the sun. But then, Amazon Kindle made its debut. It is now in its fourth incarnation, the Fire. What followed was a surge in tree-free eBooks. Amazon Kindle books out-sell paper and cloth combined.

When Amazon launched Kindle Direct Publishing or KDP, suddenly the doors flew open for those of us who are unconventional to begin with and who really didn’t want to be under the thumb of a conventional book publisher. While the prevailing notion seems to be only bad writers self-publish, perhaps they are good writers whose books were overlooked by mainstream publishing. Honestly, publishers are known far and wide for releasing only the finest literature. Ahem.

Stoking the Revolution

Remember that $2 an author received for her $20 book? At Amazon an indie can receive $2.05 for every $2.99 book she sells. I receive 70% on sales in the US and 35% on sales in other countries. A reader is much more likely to take a chance on a new author with an attractive price such as $ .99 to $3.99.

With this opportunity comes new responsibilities. The writer/publisher does have to design her own cover, or have it designed. Many of us are up to it. We wrote a book, that creativity doesn’t stop at “The End.” And yes, you have to promote and market your book. But remember the handful of review copies the paper publisher would send out? You would be doing this regardless.

Anytime I’ve had a question, which wasn’t often because Amazon’s directions are good, I’ve received a polite and helpful response. This goes double for ordering and returning as a customer. It would benefit businesses, large and small; to approach customer service the way Amazon does it.

Amazon offers a real chance for the indie publisher. It removes the sometimes antagonistic relationship between writer and publisher and allows us the opportunity to control our own destiny. In doing so, we are altering how books are published, marketed and read. The revolution has arrived and we’re turning the book world on its head.

— G G Collins

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